Call Analytics

A short video and guide to Call Analytics: the key metrics, what counts as a connect, and what each chart shows.

Call Analytics shows how your team's outbound calling is performing: how many real dials you made, how many reached a person, and when those conversations happen.

Find it

  • Go to Analytics → Call Analytics.

  • Admins see the whole team and can pick reps from the All team menu. Reps see only their own calls.

  • Filter by Dial Mode (power dialing or one-off calls) and choose a date range.

Key metrics

  • Qualified dials: dials that had a real chance to reach someone. Failed and cancelled calls are left out, and parallel lines from one power dial count as one dial.

  • Connects: qualified dials where a real person picked up. Voicemail and answering machines don't count.

  • Connect rate: connects divided by qualified dials.

  • Conversations: connects that lasted a minute or longer.

What counts as a connect

  • Every call outcome is set to Connected or Not connected. When a rep logs an outcome, that setting decides.

  • If no outcome is logged, Symbo uses answering-machine detection. A call nobody answered never counts.

  • Admins can change this in Org Settings → Call outcomes: open an outcome and use the Connected call switch under Advanced settings.

What's on the page

  • Dials by Caller-ID Type: owned numbers vs local presence, each with its own connect rate.

  • Connect rate vs benchmark: your connect rate compared with the industry standard.

  • Local Presence & Rotation: how much each rep uses local presence, and how many numbers they rotate through.

  • Conversion Funnel and Dial Mode Comparison: qualified dials to connects to conversations, and power dialing vs one-off calls.

  • Best Time to Call: connect rate by hour, plus a day-by-hour heatmap, in the prospect's local time or yours.

  • Call Connection Trend: qualified dials, connects and connect rate over time.

Tips

  • Hover the info icon on any card for a quick definition, open Tips for ways to improve a number, and use Definitions for a glossary of every metric.

  • Connect rate also depends on the quality of the leads you call, so keep your lists accurate and up to date.

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